For businesses that have never engaged with a digital agency before, perhaps as they have done things in house or maybe as they are slow to respond to this new digital age, there may confusion and lack of knowledge when it comes to hiring a provider. The business cannot be blamed for this since they have not previously had the need for this outside expertise, however to realistically survive in today’s internet based and digital world it is something that businesses can no longer shun.
If working in the centre of the UK, what can businesses expect from a digital agency Birmingham?
Firstly, I think it is obvious that they will expect online marketing in its many forms and concepts. But without an understanding of what constitutes an online marketing campaign this is unlikely to make any sense so let’s break it down into the principal elements:
1) Website design and build – this is crucial to any visibility online as the website has become the online brochure and shop front of the modern business. All traffic and awareness building leads back to here. Having a well presented, clean and easy to navigate website is vital to online success.
2) SEO – as all good birmingham digital agencies will tell you having a website is step one but being found is step 2 onwards. It is important that business websites are optimised for the keywords that they wish to be found for when people are searching online. SEO is the next logical step after web design and many would argue part of the website design process itself.
3) Email marketing – there is a lot of value to be had from emailing existing and past clients to let them know what the business can currently offer them – in terms of latest promotions, new products or simply services that the majority of clientele aren’t aware exists. Emailing contacts using creative, well written emails that hit the spot in terms of their message is another key element to online marketing success.
4) Branding – if businesses are going to use a digital agency in Birmingham to help their local business to succeed this may well involve going through a rebrand to enhance their corporate message or break into new markets. The creative expertise offered by a digital agency means that businesses can discuss their ideas and have them turned into eye catching logos and branding that really capture the essence of everything they are trying to do.
Of course many digital agencies will also offer additional services but these are the principal four that most businesses will require.